Where vision meets execution.
Connecting vision to execution through integrated strategy, operations, and support for founders building businesses designed to expand.
MEET THE FOUNDERS
Sarah Johnston is the visionary strategist behind Aras Haus.
As Co-Founder and Chief Vision & Growth Officer, she leads the agency’s strategic direction and guides founders and leadership teams through the complex landscape of sustainable growth. With over a decade of experience in marketing technology, analytics, and organizational design, Sarah has built a career connecting creativity and structure to drive measurable business impact.
Her background includes leadership in media strategy, data intelligence, and digital transformation across multiple industries, giving her a unique ability to turn insight into execution. At Aras Haus, she channels that expertise into designing pathways that help businesses evolve with clarity, confidence, and cohesion.
CEO
SARAH JOHNSTON
TARA MONCRAVIE-HOLL
Tara Moncravie-Holl is the strategic architect behind Aras Haus.
As Co-Founder and Chief Systems & Strategy Officer, she oversees the design and optimization of operational frameworks that turn vision into scalable structure. With a background in organizational leadership and enterprise systems, Tara brings over a decade of experience bridging operations, technology, and business strategy to support sustainable growth.
Her work has consistently centered on systems thinking and operational excellence—from optimizing team performance and operational systems to scaling infrastructure and delivery strategy. At Aras Haus, she brings that cross-industry expertise into building the foundations that transform visionary ideas into enduring business outcomes.
COO
We do not silo strategy, operations, marketing, or leadership. Businesses do not function that way and neither should growth support.
Our work is collaborative and deeply customized. We take the time to understand your business, your goals, and the way you think as a leader. From there, we design an integrated approach where every part of the business speaks the same language and moves in the same direction.
This creates alignment across teams, clarity in decision making, and a business that feels lighter to lead.
Designed for Expansion.
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We act as a Fractional Expansion Partner for growing businesses ready to move into their next stage with steadiness and intention. This work focuses on strategic alignment, operational design, and cross department execution so the business can expand without adding unnecessary complexity.
Our retainers are structured as six or twelve month partnerships, customized to support the rhythm, needs, and goals of your business as it evolves.
Who this is for
This offering is designed for founders and leadership teams who are actively growing and want ongoing support connecting strategy to execution. It is especially well suited for businesses that have momentum but need stronger structure across operations, teams, and decision making to support continued expansion. -
Our consulting engagements support businesses navigating moments of change, growth, or internal tension. We step in to assess what is working, identify where structure is breaking down, and design practical solutions that support more cohesive execution across the organization.
This work is focused, strategic, and designed to create meaningful movement without committing to a long term partnership.
Who this is for
This offering is designed for founders and leadership teams experiencing rapid growth, departmental friction, or misaligned systems. It is ideal for businesses that need outside perspective and strategic guidance to address specific challenges or prepare for what comes next. -
Our one time projects are designed to address specific moments in your business where focused attention and thoughtful structure are needed. These engagements are scoped, intentional, and built to solve a defined challenge or support a particular phase of growth.
Projects may include operational design, systems builds, strategic roadmapping, or cross department alignment work. Each engagement is tailored to your business and delivered with care, depth, and practical execution in mind.
Who this is for
This offering is designed for founders and leadership teams who need targeted support without an ongoing partnership. It is ideal for businesses preparing for a transition, navigating internal change, or looking to strengthen a specific area of the business before moving forward.on
Let's GET in Touch
If you are ready to expand with intention and structure, we would love to hear where you are and where you are headed.
Reach out to schedule a complimentary consultation and explore how Aras Haus can support your next chapter.
Our Expertise
Our team brings together operators, strategists, and creatives who have guided businesses from early stage momentum through meaningful expansion. We approach every engagement with curiosity, rigor, and care, building systems and strategies that serve the long term health of the business, not just the next milestone.
We believe knowledge should stay with you. Everything we build is designed to be understood, maintained, and evolved by your team long after our work together deepens or concludes.
